ATHLETES
Peder Fredricson
Age: 52
Competing for: Sweden
Achievements:
• Bronze in the World Cup final
• Team Gold & Silver World Championships
• Individual Silver and Team Gold Olympics
• Individual Gold and Team Silver European Championships
Favorite product:
Bhoof Bridle 1, Bhoof Breastplate 2 with Bhoof Elastic Martingale Attachment 1. Launching beginning of 2025.
“Bhoof is my way of realizing my ambition to improve my sport by being a driving force of combining horse welfare and high level equestrian sport for the future.”
Petronella Andersson
Age: 33
Competing for: Sweden
Achievements:
• YR silver individual 2012
• 3rd Grand Prix Rome 5* 2024
• European Championships Milan 2023
Favorite product:
Bhoof Safety Vest 1
“It’s the best on the market if you ask me. Thin and flexible, you hardly even notice you’re wearing it. I’ve been riding with an airbag for a few years now, but this one is by far the best in both appearance and comfort.”
Why did you choose to work with Bhoof?
“Peder told me about his new products, I got curious and loved them right away!”
Pål Flam
Age: 29
Competing for: Norway
Achievements:
• Placed and won several Grand Prix competitions, up to 5*
Favorite product:
Why did you choose to work with Bhoof?
“I have chosen to work with Bhoof simply because it is the best products available for horses.”
Alise Oken
Age: 33
Competing for: USA
Achievements:
• Winner of FEI Grand Prixs
• Competed on multiple senior Nations Cups for team USA
Favorite product:
Bhoof Slim Eyewear 1.1 and the Bhoof Bridle 4
“I love Bhoof’s commitment to producing high quality products with the top performance of horse and rider in mind. Also the innovation of fantastic products with one of the greatest riders in the world, Peder.”
Amanda Landeblad
Age: 33
Competing for: Sweden
Achievements:
• Winner Falsterbo Nations Cup 2024
• 5th place World Cup Gothenburg 2024
Favorite product:
Bhoof Martingale 1
“I love Martingale 1 because it is very adjustable, and you can remove the parts that attach to the reins, which is super convenient.”
Why did you choose to work with Bhoof?
“Bhoof’s products are sleek, simple, and safe for both horse and rider, and I admire their drive to continuously improve and create the best products”
